ITVX & Planet V Pushing Forward UK Programmatic TV

LONDON, UK — It is the UK’s main commercial free-to-air broadcaster, with a solid heritage in linear mass-market viewing, and once struggled to make headway online. Now, with the relaunch of its online viewing platform and expansion in its TV ad targeting capabilities, ITV is offering a litany of digital-style capabilities. Given ITV’s massive scale, … Continue reading ITVX & Planet V Pushing Forward UK Programmatic TV