LAS VEGAS — When you have a footprint the size of Disney’s, data collaboration is a necessity. But the new privacy environment makes sharing audience data understandably limited. In this video interview with Beet.TV, Dana McGraw, SVP, Audience Modelling & Data Science, The Walt Disney Company, explains how new “clean room” software is moving the … Continue reading Disney’s McGraw Sees Maturing Adoption For Ad Clean Rooms