National television programmers Fox, NBCUniversal, Paramount, TelevisaUnivision and Warner Bros. Discovery are teaming up with trade group VAB and the OpenAP data collective to set standards, cooperate on collecting streaming data and certify providers of streaming audience measurement, according to an announcement. “This year in particular, there are more conversations around transacting on new currencies … Continue reading Fox, NBCUniversal, Paramount, TelevisaUnivision, Warner Bros. Discovery & VAB Partner to Share Streaming Data, Certify Measurement Providers: OpenAP’s David Levy