After a 2022 in which the darker clouds gathered, what better way to kick off 2023 than in Marco Island, Florida?

That’s where the IAB will hold its Annual Leadership Meeting, January 22 to 24.

For Lori Goode, CMO, Index Exchange, the gathering is an opportunity to put 2022 to bed, by coming together as an industry.

2022 reflection

“2022 certainly was not without its challenges,” says Goode, whose Index Exchange makes products including a programmatic ad marketplace.

  1. “Macroeconomic headwinds, which we know that advertising is always uniquely impacted by.”
  2. “The impact of app tracking transparency, or ATT, and what that has looked like for all players, especially the walled gardens. There are a lot of questions there around what the future of addressability and measurement attribution looks like as a result.”
  3. “Finally, we have this massive consumer shift from linear TV towards streaming.”

2023 collaboration

IAB’s ALM returned in 2022 after a year off, at a hybrid virtual-physical event in New York. But now execs are looking forward to the getaway event.

Index Exchange is partnering with Beet.TV and IAB to host conversations Goode believes will be crucial to kicking off the year.

“It’s been three years since the IAB held ALM in a destination location,” she says.

“We’re all reading about and discussing what Q1 might look like for our industry. So this event feels like it’s coming at a particularly opportune moment.

“No matter what 2023 looks like, the one thing we know to be true is that collaboration will be critical. None of the challenges that I previously mentioned could be solved by any one company or even just by the buy side or just the sell side.

“The only way any of these challenges get solved is through these industry conversations, then through the development of solutions.”

By Robert Andrews on    @robertandrews