Warner Bros Discovery, Paramount and TelevisaUnivision were just the start. Ad-tech provider VideoAmp says more TV will soon sign up to use its product to measure their cross-screen viewing. In this video interview with Beet.TV, Michael Parkes, President, VideoAmp, explains what is coming next. Coming soon “There’s more partnerships to announce soon,” Parkes says. “We’re … Continue reading TV Tooling-Up For Upfronts With Alternative Measurement: VideoAmp’s Parkes