What happens to your media expectations when you are used to being in control, and fully immersed? How does this change they way you expect to engage with advertising? These are some of the big questions marketers should be pondering, according to Sarah Stringer, EVP, Head of U.S. Media Partnerships, dentsu. While the metaverse may not … Continue reading Why Gaming May Change All Aspects of Advertising and Media: dentsu’s Sarah Stringer