Magnite’s Barrett Sees A ClearLine To Programmatic Maturity, Even Minus The DSP
In a digital advertising marketplace, how can programmatic continue its advance without demand-side platforms (DSPs)? Magnite just launched a solution for buyers to do just that. In this video interview with research analyst Joanna O’Connell for Beet.TV, Michael Barrett, CEO, explains why. Bringing the Best of Programmatic to High-End Premium Video In April, Magnite launched … Continue reading Magnite’s Barrett Sees A ClearLine To Programmatic Maturity, Even Minus The DSP
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