Marketers Are Using Data Clean Rooms in More Advanced Ways: OMD’s Sébastian Hernoux
NEW YORK – Data clean rooms offer a way for businesses to match up their data without sharing the information or intermingling it. As marketers seek to harness consumer data while also protecting people’s privacy, clean rooms are finding more applications. “We are slowly moving into the world of more advanced use cases and multi-party … Continue reading Marketers Are Using Data Clean Rooms in More Advanced Ways: OMD’s Sébastian Hernoux
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