Programmatic Deals Are Bigger Part of This Year’s Upfront: Horizon’s Samantha Rose
Automated buying and selling of television advertising this year is a bigger part of negotiations among advertisers, agencies and media companies during the upfront sales season. As marketers seek to secure ad placements on network television for the next year, programmatic deals are more prominent. “We’ve seen a pretty big shift this year with programmatic … Continue reading Programmatic Deals Are Bigger Part of This Year’s Upfront: Horizon’s Samantha Rose
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