Television audience measurement is incomplete if it doesn’t reflect the fast-growing Hispanic market – and unfortunately, third-party datasets about Spanish-speaking households are often incomplete. TelevisaUnivision, the Spanish-language media company, is working to change those shortcomings. “We have north of 92% coverage of all U.S. Hispanic households in our [audience] graph today and it is highly, … Continue reading Third-Party Datasets of U.S. Hispanics Are Often Inaccurate: TelevisaUnivision’s Dan Aversano