Data Collaboration Will Move Retail Media Forward: Habu’s Flanagan
CANNES — Can advertisers clean up by using clean rooms? The software lets partners work on connecting datasets – without sharing privacy-sensitive parts. That is something that has been missing since new privacy legislation seemed to put the brakes on data collaboration. But such partnerships are critical to enabling an ecosystem around retail media, says … Continue reading Data Collaboration Will Move Retail Media Forward: Habu’s Flanagan
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