CANNES – Measuring people’s attention to advertising in the past few years has become a bigger part of helping marketers to shape their campaign strategies. “When we think about attention, it came from our original desire to show an improvement in the way we harness our clients’ dollars to do better outcomes,” Chrissie Hanson, chief … Continue reading Operationalizing Attention to Drive Better Outcomes: OMD USA’s Chrissie Hanson