CANNES – The media marketplace is filled with chatter about the economic outlook and its negative effect on demand for advertising. Amid this environment, brands are shifting some of their ad budgets from linear television to streaming. “We’ve heard lots of things like the market is soft, it’s a buyer’s market,” Kelly Metz, managing director … Continue reading Buyer’s Market for TV Ads Comes With Shift to Streaming: Omnicom’s Kelly Metz