OpenRTB 2.6 Can Scale Streaming & Cut Carbon: Index Exchange’s Goode
CANNES — It may only be a point change, but the latest version of the IAB’s real-time ad bidding protocol aims to make streaming TV efficient and help save the planet. OpenRTB 2.6 enhances the efficiency of streaming TV advertising but also contributes to sustainability. In this video interview with Beet.TV, Lori Goode, Chief Marketing … Continue reading OpenRTB 2.6 Can Scale Streaming & Cut Carbon: Index Exchange’s Goode
Copy and paste this URL into your WordPress site to embed
Copy and paste this code into your site to embed