CANNES — Sometimes, you wake up to find some of the most seismic and long-anticipated changes have already happened. For advertising, at the center of this change is the transition to multicurrency measurement. But that is a process that Comscore’s Chief Revenue Officer, Carol Hinnant, believes has already been successfully undertaken. Navigating the Multicurrency Transition … Continue reading ‘We’ve Arrived’: Comscore’s Hinnant Heralds The Multicurrency Transition