SALISBURY, Ct. — In a world where consumers’ attention spans are shorter than that of a goldfish and they are bombarded by up to 50,000 ads in a single day, captivating an audience is “harder than ever”. That is acknowledged by Dan Rolli, EVP, Head of Investment at Publicis Groupe’s Zenith. In this video interview … Continue reading Zenith’s Rolli Wants To Up-End Attention Norms To Popularize Interactive Video