Transparency Will Help CTV Ad Marketplace to Grow: OpenX’s Andy Hammond
SANTA MONICA, CA – Advertisers are seeking to reach viewers who have shifted their time spent with media away from live linear television to streaming video on connected devices such as smart TVs. They face hurdles in using the same media-buying tools for television that they use for digital advertising. “As media markets — particularly … Continue reading Transparency Will Help CTV Ad Marketplace to Grow: OpenX’s Andy Hammond
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