LONDON, UK — The man once described as “Madison Avenue’s de facto chief economist” thinks 2024 will be an okay year for ad spend, even without the contribution from US elections. In 2023, Brian Wieser formed his own Madison and Wall advisory service after stints as a research analyst at Pivotal and global president at … Continue reading TV Ad Spend Under Pressure In 2024, But Brands Should Make Their Own Choices: Brian Wieser