Biddable CTV Delivers Value to Brands and Publishers: OpenX’s Andy Hammond

SAN JUAN, PR – The television advertising market is gradually become more automated as more buyers and sellers adopt software tools that have been used for years with digital display and online video. Amid the expansion of programmatic technology come more opportunities for real-time bidding on connected television ad placements. “Biddable connected TV is really … Continue reading Biddable CTV Delivers Value to Brands and Publishers: OpenX’s Andy Hammond