Criteo’s Brian Gleason: How Commerce Media Drives Sales for Brands

CANNES — In a morning panel at the Global Leadership Summit: Retail & Commerce Media, Brian Gleason from ad-tech pioneer Criteo discusses how commerce media is changing the way marketers reach and influence consumers through relevant and personalized ads. Commerce media is uniquely positioned to address the “Browse to Buy” and “From Couch to Cart” mindset among consumers who expect seamless product discovery and purchase experiences.

Beyond Inspiration: How Commerce Media is Redefining the Internet for a ‘Browse to Buy’ Future

Brian Gleason, chief revenue officer, Criteo
Moderator: Tameka Kee, Coalition for Innovative Media Measurement

You’re watching “Global Leadership Summit: Retail & Commerce Media,” a Beet.TV Leadership Series at Cannes Lions 2024 presented by CMX, Criteo, LiveRamp & Snap. For more videos from this series, please visit this page. To view all of Beet.TV’s Cannes Lions 2024 content, please visit this page.

By Robert Williams on July 31, 2024August 9, 2024 @robwilliamsNY

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Criteo’s Brian Gleason: How Commerce Media Drives Sales for Brands

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