CANNES — Retail media networks are evolving rapidly, with over 200 now in operation. At a morning panel during Beet.TV’s Global Leadership Summit, executives emphasized the importance of data transparency, self-serve capabilities, and standardization in driving RMN growth. While access to first-party consumer data is valuable, panelists agreed that providing advertisers with transparent insights into audience composition and campaign performance is crucial for demonstrating ROI and securing continued investment.
Panel: In the Media Economy, You’re Only as Good as Your Data
- Parbinder Dhariwal, VP, GM, CVS Media Exchange (CMX)
- Marcus Harper, VP, Business Development, Agency, The Trade Desk
- Amie Owen, Global Chief Growth Officer, Kinesso Commerce
- Moderator: Tameka Kee, CIMM
Global Leadership Summit: Retail & Commerce Media – June 17, 2024
You’re watching coverage of Beet.TV’s Global Leadership Summit: Retail & Commerce Media, a Beet.TV Leadership Series at Cannes Lions 2024, presented by CMX, Criteo, LiveRamp & Snap. For more videos from this series, please visit this page. To view all of Beet.TV’s Cannes Lions 2024 content, please visit this page.
