After the advertising industry decamped to the seaside of Cannes in June, movers and shakers will head to the hills.
Beet Retreat Berkshires takes place at the Troutbeck Estate hotel, July 21 to 23, with 125 attendees discussing performance TV advertising, identity solutions, AI and retail media.
In this video interview with Beet.TV, Cassidy Diamond, VP of Brand Partnerships and Demand Facilitation at Magnite, explains what she is looking forward to.
Hearing From The Greats
“Absolutely thrilled to be there,” Diamond says. “Having the opportunity to meet and network again with some old friends, some new connections, that’s really exciting and such a beautiful venue.
“Most interesting to me for this event is really listening and hearing from some of the greats like Elizabeth Donovan and Marriott Media Network.
“She’ll be sharing how that opportunity with addressable is really reaching out to broader audiences. I’m excited to hear from her.”
Diamond is also looking forward to hearing the response to the launch of United Airlines’ Kinective media network.
CTV Advertising Offers Immersive Opportunities
Diamond says connected TV (CTV) offers the potential for more immersive experiences through creative storytelling and the use of new interactive ad formats.
“Brands have a big opportunity for really understanding the audiences connected to those opportunities, really creating more storytelling with their creative, and then getting, whether that’s a sequential play, whether that’s leaning into new interactive ad formats,” she explains.
Collaboration and Partnerships are Key to Overcoming Challenges
As marketers face the challenges of restructuring their organizations to adapt to new opportunities in commerce, retail networks, and data, Diamond stresses the importance of collaboration and partnerships.
“How marketers reconstruct their operations from planning to measuring outcomes, breaking down silos within those organizations, I think they really need to lean into working with partners like publishers, the new commerce networks emerging to really understand how they can best deliver those outcomes and results,” she says.
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