CANNES — At a morning panel during the Global Leadership Summit, retail media experts discussed the challenges and opportunities in the burgeoning sector. With over 200 retail media networks now operating, panelists emphasized the need for differentiation through unique customer relationships, data capabilities, and value propositions. They highlighted the importance of maintaining consumer trust while leveraging purchase data to deliver personalized experiences and measurable results for advertisers.
Panel: How Retail Media Is Reimagining Consumer Connections
- Cheryl Guerin, EVP, Global Brand Strategy & Innovation, Mastercard
- Laurel Rossi, CRO & CMO, Infillion
- Kristi Argyilan, SVP, Retail Media, Albertsons Media Collective
- Moderator: Tameka Kee, CIMM
Global Leadership Summit: Retail & Commerce Media – June 17, 2024
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