AMENIA, NY — Cadent is hoping its proprietary Aperture Platform can help agencies solve the fragmentation between linear TV and digital advertising landscapes by threading together data with its viewer graph.
The platform allows customers to look at different types of exposure and outcome data based on their specific business needs.
“We’ve thread together the data with our viewer graph across both the linear landscapes and the digital landscapes,” says Joy Ross, SVP, Demand Side Platforms, Aperture MX at Cadent, in this video interview with Beet.TV’s Rob Williams.
Serving the Entire Ecosystem
Cadent is a company specializing in providing advanced technology solutions for the advertising industry. Its services focus on streamlining the planning, buying, and measurement of media across multiple platforms.
It offers a suite of tools designed to help marketers and advertisers optimize their TV and digital video campaigns. Through data-driven insights, the company aims to enhance targeting and maximize the reach and efficiency of ad spend in an increasingly fragmented media landscape.
With roots in the television broadcasting ecosystem, has gone through a digital transformation to now offer both linear and digital solutions.
“Cadent is really interested in making sure we have solutions for our diverse client set,” Ross explains. The recent acquisition of the demand-side platform AdTheorent serves as a gateway into the Aperture platform.
Converging TV and Digital
Ross emphasizes the importance of having one platform to address the fragmented marketplace between TV and digital advertising.
“Cadent has really taken the approach of business requirements from both sides of the advertising ecosystem,” she says.
“We’ve converged that into one platform to meet the marketer’s needs for solving for brand reach, audience-based buying and performance-based outcomes.”
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