CANNES — In a morning panel at the Global Leadership Summit: All Things AI, industry leaders discussed how AI is transforming creative automation in advertising. The conversation highlighted AI’s potential to personalize content, bridge gaps between creative and media teams, and optimize campaign performance. Topics included the importance of human input and control in AI-driven processes, predicting a future where AI streamlines workflows and enhances data-driven decision-making across the entire marketing funnel.
Panel: Enhancing Efficiency and Predicting Performance With AI
- Miha Mikek, Founder & CEO, Celtra
- Moderator: Danilo Tauro, General Manager at Uber Eats Advertising
Global Leadership Summit: All Things AI – June 20, 2024.
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