Gen AI’s Powerful Capabilities Fuel Innovation for Marketers

Generative artificial intelligence has been popularized in the past couple of years by apps such as ChatGPT, which can quickly generate responses to questions in everyday language. In the realm of advertising, gen AI is having a profound effect on marketing and creative processes. This discussion at the Cannes Lions International Festival of Creativity focuses on gen AI’s ability to boost efficiency, creativity and ethical innovation for advertisers.

Demystifying Generative AI

Lynne Kjolso, vice president, global partnerships and retail media, Microsoft Advertising
Bruce Williams, executive vice president, head of performance marketing, Dentsu Media

You’re watching coverage of Global Leadership Summit: All Things AI, a Beet.TV Leadership Series at Cannes Lions 2024 presented by Celtra, Microsoft Advertising & Silverpush. For more videos from this series, please visit this page. To view all of Beet.TV’s Cannes Lions 2024 content, please visit this page.

By Robert Williams on August 21, 2024 @robwilliamsNY

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