CANNES — In a panel at the Global Leadership Summit, industry leaders discussed how AI is reshaping brand safety concerns, particularly around misinformation. While AI-powered tools can rapidly spread false content, they’re also being leveraged to detect and flag problematic material in real-time across social platforms. Lisa Utzschneider highlighted the importance of human oversight in nuanced cases and collaboration between platforms, brands, and verification companies. However, challenges remain in keeping pace with evolving threats like deepfakes as election cycles approach.
Panel: Safeguard Your Brand in the Era of AI-Powered Misinformation
- Lisa Utzschneider, CEO, IAS
- Moderator: Jon Watts, MD, CIMM
Global Leadership Summit: Data, Identity & Measurement – June 18, 2024.
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