CANNES — AI-powered brand safety tools are evolving to help marketers navigate the complex landscape of digital content adjacency. Panelists highlighted the need to balance performance, scale and brand protection while accommodating different risk appetites. As platforms rapidly innovate, brands must stay informed about new features and capabilities to ensure strategies remain suitable. Overall, the industry is working toward simplifying brand safety approaches while still allowing for nuanced decision-making.
Panel: It’s All About the Context: Leveraging AI to Reduce Brand Risk and Maximize Brand Equity
- Craig Ziegler, SVP, Product Management, IAS
- Ty Ahmad-Taylor, VP, Product Growth, Snap Inc.
- Maria-Angela Sanzone, Executive Director, Head of Paid Social, JPMorgan Chase & Co
- Moderator: Jon Watts, MD, CIMM
Global Leadership Summit: Data, Identity & Measurement – June 18, 2024
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