CANNES – Alphabet’s Google in July said it was ending its plan to get rid of tracking cookies in its popular Chrome web browser, but identity resolution is still a major goal for marketers and media companies. Audience identifiers form a cornerstone for privacy-safe addressability and measurement. Leading marketers and Intent IQ discuss how these technologies can drive insights and performance at scale while simultaneously increasing content monetization for publishers and improving the consumer experience.
- Fabrice Beer-Gabel, vice president, strategy & partnerships, Intent IQ
- Brady Gadberry, senior vice president, head of data products, Acxiom
- Rick Acampora, global chief executive, Assembly Global
- Moderator: Jon Watts, managing director, ARF’s Coalition for Innovative Media Measurement
You’re watching coverage of Global Leadership Summit: Data, Identity & Measurement, a Beet.TV Leadership Series at Cannes Lions 2024 presented by Digital Turbine, IAS, Intent IQ & TransUnion. For more videos from this series, please visit this page. To view all of Beet.TV’s Cannes Lions 2024 content, please visit this page.
