CANNES – Commerce and retail media are poised for expanded reach as they continue to scale up among bigger audiences. Despite a significant surge in recent years, marketers and media owners have only skimmed the surface of the full-funnel potential. This discusses how the key to scaling and seizing more of this opportunity lies in unification — a strategic move to combat fragmentation and make buying and selling retail and commerce media more accessible.
Uniting the Commerce Media Landscape in the New Age of Advertising
- Brian Gleason, chief revenue officer, Criteo
- Jon Beill, chief growth officer, LS Eleven, ASDA
- Megan Pagliuca, chief activation officer, Omnicom Media
- Moderator: Tameka Kee, Coalition for Innovative Media Measurement
You’re watching coverage of Global Leadership Summit: Retail & Commerce Media, a Beet.TV Leadership Series at Cannes Lions 2024, presented by CMX, Criteo, LiveRamp & Snap. For more videos from this series, please visit this page. To view all of Beet.TV’s Cannes Lions 2024 content, please visit this page.
