Retail Media Helps Consumer Brands Form Bonds With Shoppers

CANNES — In an afternoon panel, industry leaders discuss how retail media drive results for consumer packaged goods brands. Retail media helps shoppers discover, engage with, experience and purchase brands. This landscape creates a new canvas for building brands, meeting consumers where they are with highly relevant experiences that establish brand value and deliver sales growth.

Brand Fuel: Building CPG Brands with the Power of Retail Media

Taryn Beck, director, customer marketing, Walmart & Sam’s Club, General Mills
Jacquelyn Baker, chief executive officer, Omnicom Commerce
Moderator: Tameka Kee, Coalition for Innovative Media Measurement

You’re watching “Global Leadership Summit: Retail & Commerce Media,” a Beet.TV Leadership Series at Cannes Lions 2024 presented by CMX, Criteo, LiveRamp & Snap. For more videos from this series, please visit this page. To view all of Beet.TV’s Cannes Lions 2024 content, please visit this page.

By Robert Williams on August 1, 2024 @robwilliamsNY

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Retail Media Helps Consumer Brands Form Bonds With Shoppers

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