AMENIA, N.Y. – Video screens are found almost everywhere from people’s households to car dashboards to billboards to bus stops to airline seats to gas pumps to ride-share vehicles to waiting rooms. This proliferation is driving a need for fresh content, especially programming that’s supported by advertising.
“We are in the age of massive consumption of video. There is more content being created, more consumption by more audiences than ever in more media channels and in more environments,” Daniel Harrison, general manager of monetization at premium-video provider VideoElephant, said in this interview at the Beet Retreat Berkshires with Beet.TV contributor Rob Williams.
Unlike other forms of content such as text or still photos, video typically is more expensive to produce. VideoElephant seeks to help video distributors to manage their costs by providing them with content, and even selling advertising for them.
“This is what VideoElephant is primarily focused on, which is solving for driving up the revenue line and making profitable anyone in the business of video,” Harrison said. “One of the primary needs is to be able to source high-quality, trusted content, to do so quickly, and to make sure that it’s cost-efficient.”
Media companies are setting up free ad-supported streaming television, or FAST, channels that typically are found in the app catalogs of connected televisions and streaming devices. These channels are hungry for fresh content.
“Even if you have thousands of hours of original, brilliant content of your own, there are always gaps to fill in a 24/7 schedule that needs to be programmed,” Harrison said. “Those gaps need to be filled with content that really aligns with what your core mission is as a media company or as a business.”
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