CANNES — AI is enhancing video media buying through contextual targeting, creative generation, and brand safety controls, though challenges around transparency and testing remain. Panelists at Global Leadership Summit: All Things AI noted AI’s potential to predict audience intent, deliver real-time consumer insights, and tailor creative to brand guidelines. However, human oversight is still crucial as the technology evolves. Agencies and vendors are working to balance AI capabilities with transparency needs across the buy and sell sides.
Panel: The Future of Video Media Buying: Harnessing AI for Success
- Kyle Waxman, EVP North America, Silverpush
- Carly Carson, Head of Integrated Media, PMG
- Moderator: Tameka Kee, CIMM
Global Leadership Summit: All Things AI – June 20, 2024
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