CANNES — Retail media networks are expanding their offsite capabilities by partnering with social platforms, offering advertisers extended audience reach and engagement. Panelists highlighted the importance of data foundations, privacy-safe collaboration, and diverse ad experiences in driving value for consumers. While measurement fragmentation remains a challenge, new technologies are enabling more granular insights across channels.
Panel: The Importance of Offsite Retail Media Measurement
- John Eckhardt, Director, Global Marketing Science, Snap Inc.
- Pamela Young, Head of Sales, CVS Media Exchange
- Adrian Bolosan, Industry Principal, Media, Entertainment & Advertising, Snowflake
- Moderator: Tameka Kee, Deputy MD, CIMM
Global Leadership Summit: Retail & Commerce Media – June 17, 2024
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