CANNES — At a Beet.TV panel during Cannes Lions 2024, Snap executives emphasized the platform’s ability to recreate intimate shopping experiences with friends, leveraging AR capabilities and close social networks. They positioned Snapchat as a “third place” for users to connect authentically, creating opportunities for brands to become part of Gen Z’s social rituals and purchasing decisions.
Panel: Harnessing the Power of Snapchat in Today’s Advertising Landscape
- Kevin Longo, Head of Commerce, Advertising, Snap Inc.
- Justin Sternberg, Head of Storytelling/Client Strategy, Snap Inc.
- Moderator: Tameka Kee, Deputy MD, CIMM
Global Leadership Summit: Retail & Commerce Media – June 17, 2024
You’re watching coverage of Global Leadership Summit: Retail & Commerce Media, a Beet.TV Leadership Series at Cannes Lions 2024, presented by CMX, Criteo, LiveRamp & Snap. For more videos from this series, please visit this page. To view all of Beet.TV’s Cannes Lions 2024 content, please visit this page.
