CANNES — Charter’s Spectrum Reach is challenging perceptions about cable’s decline, leveraging a massive streaming inventory and local market dominance. The company’s EVP David Kline said that Spectrum Reach trails only Hulu in streaming impressions nationally, despite limited market coverage. With AI-powered creative solutions and granular targeting capabilities, Spectrum Reach says it is attracting both national advertisers and local businesses to TV advertising.
Panel: Aggregating Audiences to Navigate a Fragmented TV Landscape
- David Kline, EVP, Charter; President, Spectrum Reach
- Moderator: Mike Shields, CEO, Shields Strategic Consulting
Global Leadership Summit: Streaming TV & Digital Video – June 19, 2024.
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