CANNES — Marketers should focus on identity resolution as a foundational input for effective personalized campaigns, according to TransUnion’s Matt Spiegel. Speaking at an afternoon panel, he emphasized the importance of understanding audiences across fragmented channels to drive growth. While privacy concerns persist, Spiegel believes enhanced identity capabilities can coexist with responsible data practices, enabling more targeted and measurable marketing efforts.
Panel: Elevating the Conversation: Why Audience Intelligence Is the Key to Marketing
- Matt Spiegel, EVP, TruAudience Growth Strategy, TransUnion
- Moderator: Jon Watts, MD, CIMM
Global Leadership Summit: Data, Identity & Measurement – June 18, 2024.
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