CANNES — Connected TV advertising is maturing but still faces hurdles in scaling innovations across platforms. Panelists highlighted the need for more standardization to enable advertisers to deploy new ad formats broadly. While CTV offers improved targeting and engagement compared to linear TV, fragmentation remains an obstacle. Brands are pushing for faster development of capabilities that can drive measurable business outcomes, while also emphasizing the importance of creative quality in the evolving CTV landscape.
Panel: Unlocking Connected TV Advertising Innovation: Shifting Investment from Experimental to Core
- Andrew King, VP, Product Management, TripleLift
- Kate Jalkut, Vice President, Integrated Marketing & Media, Geico
- Aaron Sobol, Head of Media Investment US, Unilever
- Moderator: Justin Lebbon, Co-Founder, Director, AdWanted
Global Leadership Summit: Streaming TV & Digital Video – June 19, 2024
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