CANNES — Panelists at the Global Leadership Summit: Streaming TV & Digital Video discussed how aligning ad emotions with content sentiment can significantly improve CTV advertising effectiveness. Research suggests matching ad emotions to programming context can yield 2-3x performance lifts. While some industry resistance exists, data-driven results are convincing brands to consider emotions-based targeting. Panelists stressed the importance of focusing on consumer emotions and context, rather than just data and technology, to drive better engagement and outcomes.
Panel: Rewriting the CTV Advertising Playbook Through Emotions-Based Contextual Targeting
- Pete Crofut, VP, Business Development – Agencies & Brands, Wurl
- Kyle Vidasolo, President, Outcomes, Omnicom Media Group
- Moderator: Justin Lebbon, Co-Founder, Director, AdWanted
Global Leadership Summit: Streaming TV & Digital Video – June 19, 2024
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