The Coalition for Innovative Media Measurement (CIMM) is bringing its collaborative approach to advancing TV and video measurement to Europe with its first major event in the UK market.
CIMM London on December 9 will gather around 200 executives from across the U.S., UK, and European buy-side and sell-side ecosystems to discuss key issues facing the industry.
While CIMM has historically focused predominantly on the U.S. market, the organization has seen growing interest from European businesses looking to learn from and collaborate with their U.S. counterparts. “We increasingly see that there’s a case for making common cause,” said Jon Watts, Managing Director of CIMM, in this video interview with Beet.TV.
Exploring Changes in Measurement and Trading
One of the key themes CIMM will be exploring at CIMM London is the changes in measurement and trading, particularly as streaming services continue to grow in scale and are transacted programmatically.
This is in contrast to traditional GRP-based broadcast channels, which are still predominantly traded using BARB-based currencies in most European markets.
“There’s a lot of work happening in Europe’s different markets to try and think through how best to manage a hybrid marketplace,” Watts said. “The JICs do incredible work and have remained relevant. They’ve upgraded their solutions. There’s a lot happening in that space, but we’re clearly going to see options.”
Beet.TV is a media partner for CIMM London and Index Exchange will sponsor a video interview series produced at the summit.
