LG Electronics is one of the biggest consumer electronics companies in the world, making CES a vital event for showcasing its latest wares. As a maker of internet-connected televisions, LG’s advertising sales unit, LG Ad Solutions, gives brands a way to engage target audiences on the largest screen in their homes.
“LG Ad Solutions differentiates itself, especially at CES, with its three verticals of assets,” Mike Brooks, global head of business development and partnerships at LG Ad Solutions, said in this interview with Beet.TV.
The first group of its ad inventory includes owned-and-operated LG Channels, its free ad-supported streaming television (FAST), and inventory from media partners. The second group of inventory is its home screen that acts as a hub for viewers to find programming. The third group is its automated content recognition (ACR) system that provides data about what appears on the screen.
“The effect of combining multiple CTV-type assets to drive accelerating growth for your brand, I think, that’s going to be a big focus this year at CES and beyond,” Brooks said.
2025 Trend: Retail Media & CTV Convergence
As for trends in 2025, Brooks foresees the power of smart TVs to support ecommerce as significant.
“We see real critical mass in the world of retail media and unique demand needing specific data and measurement connectivity points to scale their business outside of their gardens,” Brooks said. “Now, the CTV and OEM worlds are ready to take on that challenge.”
You’re watching “The Road to CES 2025: It Starts with Consumers,” a Beet.TV Leadership Series, presented by Epsilon. For more videos from this series, please visit this page.
