CES, or what used to be known as the Consumer Electronics Show, each year helps to set the tone for the innovative products and services that people can expect to see coming to market. Artificial intelligence has become a key part of innovation as marketers adopt the technology to provide better experiences for their customers.
“I definitely expect to see AI everywhere in every aspect, whether it’s in martech … or whether it’s in health and beauty products, sports products,” Denise Colella, vice president, global digital strategy group at software maker Adobe, said in this video interview with Lisa Granatstein, editorial director of Beet.TV. “The use of AI is just going to expand exponentially.”
Adobe is adding AI features to its suite of software, which includes tools for graphic arts, photo editing, video production, website design and ecommerce, among others. The adoption of AI will significantly change how marketers present their brands to consumers, and customize the experience for each one.
“Consumers expect those brands to know them and how they interact, and AI is making it possible for us to do that all in real time and with a level of accuracy and the ability to tailor website and experiences to that consumer,” Colella said. “And that is just going to make ’25 an incredible year for brands.”
Colella recommends that newcomers to CES make sure to check out the convention floor where new products and services are on display.
“Definitely go to the floor if you can make the time,” she said.
You’re watching “The Road to CES 2025: It Starts with Consumers”, a Beet.TV Leadership Series, presented by Epsilon. For more videos from this series, please visit this page.
