CES offers a window into the technologies that will make people’s lives easier to manage, and that’s especially true as artificial intelligence makes products and services smarter or more responsive to consumers.
“AI and machine learning are a hot topic in our industry. I imagine there’s going to be a lot of conversation around AI, but specifically the impact of AI and actual tangible use cases,” Courtney Howell, head of agency development, Samsung Ads, said in this interview with Beet.TV.
As the world’s biggest consumer electronics company, Samsung makes a variety of products that affect how brands engage with consumers. Those products include smartphones and connected televisions that support ecommerce.
“Shoppable and commerce is changing, there’s certainly been a large amount of entrance within the retail media network space,” Howell said. “How consumers are interacting on the big screen, the TV in their home, how they want to shop, and then think different partnerships across shoppable and commerce.”
You’re watching “The Road to CES 2025: It Starts with Consumers”, a Beet.TV Leadership Series, presented by Epsilon. For more videos from this series, please visit this page.
