SANTA MONICA, Calif. – Ride-share giant Uber Technologies seeks to give brands a way to reach consumers as they take trips, whether it’s to the airport or the community shopping center. This reach not only includes its mobile app, but its growing JourneyTV network of tablet screens being installed into millions of ride-share vehicles.
“We saw a great reception from our consumers. We saw a lot of demand and interest from the marketplace from an advertising perspective,” Patrick Colletto, head of JourneyTV ad sales at Uber Technologies, said in this interview at the Beet Retreat Santa Monica with Beet.TV contributor Rob Williams.
“We’ve really scaled pretty rapidly the last 12 to 18 months heading into 2025,” Colletto said. “We’ve gone from a handful of markets to we’ll be in over 100 DMAs by next year.”
The tablets are another touchpoint between brands and consumers, supported by data about customer preferences and their ride destinations.
“It’s the largest screen as part of the rider journey. It’s a great place for brands who are really trying to focus on upper funnel branding initiatives,” Colletto said. “It’s a great service for distributing your traditional 15- to 30-second spots.”
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