SANTA MONICA, Calif. – While Publishers Clearing House is well known as a sweepstakes company, it has evolved in the past decade into a digital marketing and commerce company that has vast troves of opt-in data about consumers. This information is considered valuable as more households connect their televisions to the internet, opening up another digital pathway for advertising.
“We collect tremendous amounts of data on our users, starting with name, address, date of birth and email address upon registration,” Chris Moore, head of strategic partnerships at Publishers Clearing House Media, said in this interview at the Beet Retreat Santa Monica with Beet.TV contributor Rob Williams.
“Additionally, we run surveys and questions from our users and that allows us to understand our users in a way that very few others can,” Moore said. “We understand the user’s evolution as a person.”
The company seeks to gain insights into different life stages that are important for marketers, such as when a consumer gets married, sets up a household and has children. PCH Media also has insights into CTV viewership.
“We understand through the questions as well as the data we’re collecting on our users, what they’re watching and how much they’re watching, in addition to very granularly understanding the device type that they’re watching on, whether it be an iPad or a TV,” Moore said.
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