TV Needs Big Tech’s ‘Simplification Playbook’: Comcast’s Rooke

LONDON – The advertising industry is grappling with a paradox. As premium video content flourishes, accessing it can sometimes seem like a labyrinthine process, particularly for smaller advertisers seeking to expand their reach. No wonder many in advertising are technology are trying to simplify the complexity that has grown up. “The number one change or … Continue reading TV Needs Big Tech’s ‘Simplification Playbook’: Comcast’s Rooke