LAS VEGAS – Disney launched an advertising certification for live sports and entertainment, along with biddable deals for live sports using its ad server, the media giant announced at CES 2025. Google Display & Video 360, The Trade Desk and Yahoo DSP are the first demand-side platforms to receive the certification, while Magnite is the … Continue reading Biddable Live Sports, ‘Magic Words’ Help Brands Reach Key TV Audiences: Disney’s Matt Barnes