CES Panel: The Race for Premium Inventory in Commerce Media

LAS VEGAS — Retail media is expanding beyond Amazon to more retailers, while the umbrella “commerce media” is growing opportunities for media to connect to consumer transactions.

At CES 2025, Omnicom Media Group hosted discussions on the future of advertising and its “Momentum Multiplied” on the OMG Platform. In this panel, guests discussed how “premium” inventory means different things to different people. Panelists suggested it was no longer enough for inventory to simply command a high CPM.

Panel: The Race for Premium Inventory in Commerce Media

Brian Gleason, Chief Revenue Officer, Criteo
Megan Pagliuca, Chief Activation Officer, Omnicom Media Group
Kristi Argyilan, Global Head of Uber Advertising, Uber
Moderator: Joanna O’Connell, Chief Intelligence Officer, Omnicom Media Group

You’re watching “Commerce Media Summit at CES 2025, a Beet.TV Leadership Series with Omnicom Media Group” For more videos from this series, please visit this page.

By Robert Andrews on January 23, 2025January 23, 2025 @robertandrews

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