CES next week is expected to showcase the ways that artificial intelligence is changing the ways humans interact with gadgets that are capable of learning how to personalize experiences. As a result, AI should be the centerpiece of any brand strategy, Amy Lanzi, chief executive of Publicis Groupe’s Digitas North America, said in this interview.
“We’ve spent time talking to clients about how they can be data-driven. Now it’s about: how are you AI driven? How are you bringing AI, the electricity of AI into your organization to make you move faster, to find new spaces?” Lanzi said to Lisa Granatstein, editorial director of Beet.TV. “All of that, though, is based on a strong data set and the ability to then use that and unlock it, to be able to find unique consumer insights, unique creative territories.”
Lanzi has been to CES numerous times, and she recommends that newcomers walk the floor to check out new technologies that are coming to market, or to see startups with potentially breakthrough products.
“I love going to CES because when you go and you walk the floor, you immediately feel the trends and the convergence of technology, of what brands need and what consumers want,” she said. “I’m hoping to see the emergence of certain tech partners and how they’re really partnering with or converging with different types of more traditional technology that will make consumers’ lives easier.”
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