LAS VEGAS – Video commerce is racing toward becoming a $3 trillion market by 2030, rivaling the GDPs of Germany and India.
The last few weeks alone have seen Shopify put shoppable video in the spotlight and the launch of new shoppable video ad formats, while upfronts season saw big platforms commit to offer more shoppable video inventory in 2025 and Microsoft has reportedly patented a shoppable video technology.
At CES 2025, Omnicom Media Group hosted discussions on the future of advertising on the OMG Platform.
In this session, Disney, Roku and OMG executives discussed how they are experimenting with formats and measurement to capitalize, while keeping experiences consumer-first. Contextual relevance is key to balancing advertising’s inherent disruption with adding value, they said.
“Shoppable video, when done right, creates a natural bridge between the story and the consumer,” said one speaker.
Panel: The Future of Shoppable Video
- Mark Olsen, VP of Advanced Advertising, Disney Advertising
- Sarah Harms, Head of Product Marketing, Roku
- George Manas, CEO, OMD Worldwide
- Moderator: Joanna O’Connell, Chief Intelligence Officer, OMG North America
You’re watching “Commerce Media Summit at CES 2025, a Beet.TV Leadership Series with Omnicom Media Group” For more videos from this series, please visit this page.
